The discussions restarted a few weeks ago, and included a meeting between new Yahoo CEO Carol Bartz and Microsoft CEO Steve Ballmer, the technology blog AllThingsD said Friday.
The two companies have intermittently talked about partnering in search engine advertising since last year after Microsoft's unsolicited $47.5 billion takeover bid for the Sunnyvale Web portal fell apart. Microsoft executives have championed a partnership as a way to better compete with search industry leader Google Inc. while underscoring that they are no longer interested in an acquisition.
Current discussions are aimed at finding ways for the pair to work together on a number of fronts, according to the report. One potential idea is for Microsoft to handle the search advertising business for both Web sites while Yahoo would handle all of the display advertising, capitalizing on its strength in banner ads.
Representatives from Yahoo and Microsoft declined to comment.
source:GOOGLE NEWS
No comments:
Post a Comment